Introduction

Agricultural marketing is the study of all the activities, agencies and policies involved in the procurement of farm inputs by the farmers, and the movement of agricultural products from the farms to the consumers. The agricultural marketing system is a link between the farm and the non-farm sectors. It includes the organisation of agricultural raw materials supply to processing industries, the assessment of demand for farm inputs and raw materials, and the policy relating to the marketing of farm products and inputs.

Click here to view a video that explains what an Agricultural Market is.