People usually communicate with one another in predictable patterns that are known as networks. The following networks are identified: (Cleary, 2003 p.44-46)
As the word centralised means intra-group communication, it depends on the person in the centre. These networks are suitable for simple or repetitive tasks. Communication overload can occur because everything is channelled through one person. He may also block or control the information going out to the rest of the group. This person usually works very hard, wields a lot of power and is very satisfied. The rest of the group may not be satisfied at all. Examples of centralised networks:
It is an economical way of communicating urgent matters in a short time but requires strong leadership and cooperation of the rest of the group.
The Y-pattern is an example of what happens after a decision has been taken during a meeting which affects them directly, but they have no input in the decision-making process.
These networks are suitable for small groups; communication is unstructured and takes place freely. They are commonly used for people on the same hierarchical level, for discussion groups and brainstorming.
Examples of decentralised networks:
The circle with a leader
The modern trend in business is for increased focus on the work group as the fundamental unit in the workplace. Teamwork on projects and proposals, problem-solving teams, quality circles, committees and groups are the norm. Teamwork brings employees together, crossing functional barriers between departments. Teamwork also has a socialising function. To work in harmony together as a group takes certain skills and responsibilities. A group can only function together if there is a connection between the members and certain rules are adhered to.
In the next section, group dynamics, conflict management and how to avoid communication breakdowns between people are discussed. Development of individual effective communication strategies as well as the design and development of communication strategies for organisations are discussed.