Ethical behaviour refers to treating others fairly. Specifically, it refers to:
The definition of ethical behaviour, while reasonably specific and easy to understand, is difficult to apply in every situation. In real life, there are always conflicting viewpoints, fuzzy circumstances, and unclear positions. Though difficult, it is critically important to cut through the smokescreen that sometimes exists in such a situation and use the 20/20 vision to make an ethical choice.
Because ethical standards are not codified, disagreements and dilemmas about proper behaviour often occur. An ethical dilemma arises in a situation when each choice or behaviour has some undesirable elements due to potentially negative ethical or personal consequences. Right or wrong cannot be identified. Consider the following examples:
Managers must deal with these kinds of dilemmas and issues that fall squarely in the domain of ethics.