Introduction

Upselling and cross-selling have obvious benefits for any company, no matter what the industry - more revenue.

The problem is, savvy customers can see right through the "You may also like … " line, and often stick with the original purchase. And, this can feel even tougher if you work in customer success where your job isn't technically sales, but you might find opportunities to make sales in your calls or emails with customers.

For example, if your customer has successfully enjoyed using your product for a few months, you will be the best person to mention another product they can use with it or alongside it to get better results.

To really see success with your product suggestions, there's an integral part of the formula: customer delight. When you can convince your customer that your suggestions are for their benefit, then you can master the art of upselling and cross-selling. So, how can you go about doing that? Keep reading to learn how to use upselling and cross-selling to your advantage.