Importance of Vision

Without people who can imagine a better world, a better product, a better company or a better way of doing things, we would be stuck forever in the same place. Visionaries exist in every walk of life, in every industry, in every state and in every country. Sometimes, they become famous or well-known because their vision leads to commercial success. Other times, they are a person responsible for strategic planning, marketing or product development within a company and rarely become known for their invaluable contributions.

Forward-thinking companies nurture their visionaries and provide the environment to keep their imagination flowing freely. Small, successful entrepreneurial companies are filled with visionaries. When companies grow and become more successful there is tremendous pressure to become “more corporate” (translated, means to become more bureaucratic). Bureaucracy destroys visionary creativity and greatly restricts people who need the freedom to see things differently. When that happens, companies may stumble and falter, lose their direction or lose the people who could keep them alive.

Click here to view a video that explains what a vision is.