Coaching is a different approach to developing employees' potential. With coaching you provide your staff the opportunity to grow and achieve optimal performance through consistent feedback, counselling and mentoring. Rather than relying solely on a review schedule, you can support employees along the path to meeting their goals. Done in the right way, coaching is perceived as a roadmap for success and a benefit. Do it incorrectly and employees may feel berated, unappreciated, and even punished.