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Marketing Strategy
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A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. Before an organisation starts to make judgements about how it is going to compete, fundamental decisions about the organisation’s overall method of operation and the areas it wishes to serve have to be articulated. A conscious statement of the primary direction and purpose of the organisation has to be the key foundation upon which objectives and strategy are based. This rationale behind the company’s existence usually comes in the form of a mission statement and is meant to act as a guiding light to all personnel within the organisation. Your marketing strategy will also be aligned to your mission and overall strategic intent.
When formulating a Marketing strategy one would consider the following aspects:
