Marketing

Input

Data with regards to the ice-cream sales of the past 6 months at a local supermarket are collected.  The telephone numbers of clients are included.  The type of ice cream, the flavour, where the specific supermarket is located and the time of the month when the ice cream was purchased, is collected. 

Processing

Data is sorted and categorized according to the following:

• Type of Ice-Cream (Rich and Creamy; Fat-Free)
• Flavours (Strawberry, Chocolate, Vanilla)
• Time of purchase (First week of the month, last week of the month, 2 middle weeks)
• Which supermarket was visited (Northern Suburbs, Southern Suburbs)?

Specific conclusions can be made with regard to this statistical information.  Deductions that are made from this can be utilized to specify a marketing strategy.  

Storage

All data are stored electronically in the interpreted format.  During the next marketing meeting, this information will be presented, and a strategy will be negotiated.     

Output

The marketing strategy that will be implemented will draw the attention of customers that are open-minded to purchase Ice-Cream.  They may be influenced to buy this specific brand that is marketed.   

Feedback

The number of purchases during the marketing campaign will determine the success.   

Control

Sales figures and data will be collected annually (during summertime) to ensure that sales increase, which implies that consumers are satisfied with the specific product / are not satisfied.