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Your Company’s Corporate Brand

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Evaluate Your Company's Corporate Brand Message
Reflection Activity

Reflect for a moment on what your company’s brand resembles:

What does your logo look like and what is the meaning of it?

What colours are used and what are their meaning?

What is your company’s vision?

What are your company’s values?

What is your company’s slogan?

What customers do your company target?

Through what media do your company advertise?

What is your company best known for?

What is the key driver for customer service in your company?

What does all of this tell you about your company?