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Determine your Personal Brand
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You Are Unique
Start right now. As of this moment you're going to think of yourself differently! You're not an "employee" of ABSA, you're not a "staffer" at Telkom, you're not a "worker" at General Electric, or a "human resource" at Eskom! You don't "belong to" any company for life and your main affiliation isn't to any particular "function". You're not defined by your job title and you're not confined by your job description.
The most important step to creating your personal brand is defining yourself. This includes taking stock of your strengths, values, goals, and personality, to determine the personal messages you want customers to take away from their encounters with you.
When you consistently present yourself based on the messages you’ve identified, you’ll have created an effective personal brand. Those who interact with you will have a strong sense of who you are and what you stand for, and, that can be any number of things, both inside and outside of the business environment.
The beauty of personal branding is its uniqueness. While some of your personal brand attributes may overlap with others’, your overall messages should be one-of-a-kind-that’s what’ll differentiate you and make your personal brand stand out.