Introduction

To differentiate between managers and true leaders, one only needs to look at the way they influence others. Influencing refers to the ability to direct people’s behaviour and actions to achieve certain goals/objectives. Managers’ ability to influence is typically founded on the formal authority inherent in their positions, whereas leaders influence people beyond the actions dictated by their formal authority. The key to become an influential leader lies in the way you communicate to others. In this learning unit, we will look at the concept of leadership communication and the application of the communication process in general.