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Interpreting Information

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Leaders need to interpret acquired information in such a way that it can inform the formulation and implementation of changes in, among others, policies, procedures, systems, processes and strategies. As previously mentioned, four interrelated activities should be undertaken to make sense of the environment:

Scanning: Identify early signals of environmental changes and trends.

Monitoring: Detect the meaning of environmental changes and trends through ongoing observation.

Forecasting: Develop projections of anticipated outcomes, based on monitored changes.

Assessing: Determine the timing and importance of environmental changes and trends for the organisation’s strategy and management.