Creating Excitement About Your Organisation’s Vision

The extent to which leaders can create excitement about the organisation’s vision depend on the process applied to establish that vision. Ultimately, leaders want to create a vision that is understood by everybody, that creates shared meaning and to which people will commit themselves. A “shared” vision thus needs to be created.

At the heart of building shared vision is the task of designing and evolving ongoing processes in which people at every level and in every role of the organisation can speak from the heart about what really matters to them and be heard – by top management and each other. The quality of this process, especially the amount of openness and genuine caring, determines the quality and power of the results. Stephen Covey refers to this as: “No involvement, no commitment”.