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Sharing the Company Vision, Mission And Goals
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When all mini-business units share the vision, mission and goals of the organisation, this will lead the organisation to world class performance. A shared vision, mission and goals make it possible for organisations to make the ‘dream’ a reality. Goals for better quality, speed, lower costs etc. must be formulated based on the company goals.
In order to compile your operational plan, one should first review the company’s vision, mission, values and goals.
Vision
Is like a beacon in the night – people can see where they are headed. It gives shape and direction to your organisation’s future and it helps people in setting goals which lead that way. When you review your company vision, get answers to the following questions:
- Where does our company want to go?
- When will it be there?
- What will things be like when we get there?
Mission
A clear, agreed-upon mission statement communicates the essence of your organisation to your stakeholders and to the public. It states what you are doing and who you are.
- What are we busy with?
- What is the problem or need we are trying to address?
- What makes our organisation unique?
- Who are the beneficiaries of what we do?
- How do we do things?
Values
Values are deeply held views about what we find worthwhile. Values answer the question: “What is important to us?”
Questions to ask when analysing your company values include:
- How we want to behave towards team members.
- How we want to behave with customers.
- How we like to spend our time.
Our own values are the borders we have no intention of crossing and we expect others to feel the same way. When they do not, trouble is inevitable.
However, as with individuals, there may be a difference between what the organisation says it values and what it rewards. For example, valuing “long term relationships with customers” is not necessarily compatible with running sales incentive competitions.
Examples of familiar organisations values:
