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The Four Forms of Innovation
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When we talk about innovation, we talk about change. This innovative change can take four forms:
Product innovation: changes the products/services the organisation offers.
Process innovation: changes the ways in which they are created and delivered.
Position innovation: changes in context in which the products are introduced.
Paradigm innovation: changing the underlying mental models of thinking and doing.
Click here to view a video that explains the 4Ps of innovation space.