3. Implementing: How are We Going to Make it Happen?

After picking up the environmental signals and making the strategic decision to pursue the idea, the next step is to put the potential idea into reality. This phase consists of problem finding and solving, building up knowledge and competence to implement the ideas.

The three core elements of the implementation phase are:

• Acquiring knowledge: This step involves combining existing knowledge with new knowledge to offer a solution to the problem.
• Executing the project.
• Launching and sustaining the innovation.

This phase can be seen as a funnel, moving from broad exploration to narrowed-down problem-solving and then the solution phase. This is often the phase where the most problems with input and communication are experienced. This phase is also where the most time and money are spent and which needs the highest level of commitment from participants.