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4. Capture: How are We Going to Get the Benefits from It?
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The purpose of innovation is to get some kind of value from it, like commercial success, market share, cost reduction, changing the world…
This step can be done in many ways. Starting with the most formal such as patenting, to the less formal such as the use of tacit knowledge.
Even if the first-round fails, it offers useful knowledge for future innovations – if we have captured the first process well. This learning can be technological or process learning. It takes a mature organisation to learn from their mistakes instead of only trying to fix blame.