- Simplify - remove complexity.
- Apply to new use.
- Automate.
- Reduce cost.
- Make easier to use, understand.
- Reduce fear to own use.
- Make safer.
- Give more performance, capacity.
- Make faster, less waiting.
- Provide more durability, reliability.
- Give better appearance.
- Create more acceptances by others.
- Add features, functions.
- Integrate functions.
- Make more flexible, versatile.
- Make weight lighter or heavier.
- Make smaller or larger.
- Make more powerful.
- Reduce or eliminate drawbacks, bad side effects.
- Make more elegant.
- Give better shape, design, and style.
- Provide better sensory appeal (taste, feel, look, smell, sound).
- Provide better psychological appeal (understandable, acceptable).
- Provide better emotional appeal (happy, warm, satisfying, enjoyable, fun, likable, and “neat").
- Aim toward ideal rather than immediate goals.
- Give larger capacity.
- Make portable.
- Make self-cleaning, easy to clean.
- Make more accurate.
- Make quieter.
Note: Remember that some of the major problems in modern living are too much noise, too much information, too many decisions, too much complexity, together with a general lack of quality and reliability. Intelligent addressing of these problems in connection with your idea should produce welcome improvements to it.