CB19100: Guiding Principles Of Agritourism South Africa

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Assisting farmers to educate tourists on the practice of sustainable farming
Building Environmental Awareness, including awareness of the importance of Biodiversity (Media)
Empowering farm staff through tourism and entrepreneurship training (SETA’s)
Explaining to tourists the different farming ethics around farming methods, for example, organic farming
Making local farm fresh products available for sale directly to Agritourists
Share agricultural heritage with visitors
Improve relationships between farmers and the local communities
Assisting farmers with the marketing of agritourism

For purposes of your summative exercise to be done for this unit, let’s recap what a SWOT analysis is.

Strengths

· Product quality

· Early maturity

· Secure and plentiful water

· Excellent soils

· Good range of high-quality plant material

· Committed ownership

· Good technical production skills

· Good PR skills – well connected

· Labour plentiful

· Close to port / airport

· Innovative management

· Low per unit labour costs

· Labour literacy high (100%)

· Good market potential

Weaknesses

· Labour skills poor

· Imports of inputs difficult and costly

· No EurepGap (environmental) compliance

· No local factory outlet

· Poor quality and unreliable machinery

· Packhouse in bad condition

· No regular management accounts

· No market access to key markets

o Japan

o USA

· High pest pressure

o Pests (identified and specific)

· Low export percentage

· Lack of available logistics to exploit early maturity of produce

Opportunities

· Expand production an identified and specific commodity into market gaps left by other farmers who no longer produce

· Reduce electricity costs

· Obtain EurepGap (environmental accreditation)

· Improve labour skills through training

· Upgrade equipment reliability

· Improve systems

o Production and packing records

o Human resource

o Finance and reporting

o Marketing

· Explore market niche opportunities

· Investigate lime production

· Investigate local processing

· Gain access to Japan

· Improve nutritional management

Threats

· Water availability

o Floods – medium risk

o Drought – low risk

· Phytosanitary pests and diseases

o Identified and specific list

· Management succession

· Labour unrest

· Political unrest

· Security

· Low market prices

· Environmental requirements

· Lack of management depth

CB19100 Farm Business Management

Guiding Principles Of Agritourism South Africa