Rational Decision Making Model

The classic decision-making model is the rational decision-making model which consists of 8 steps that decision makers need to take to achieve the optimal decision, given their goals and constraints. To come up with an appropriate decision, they should establish a list of criteria used to evaluate their choices. By adopting this model, the decision-makers can contemplate on what are the things that matter the most in their situation and select the choices that best reflect their standards. However, the problem with this model is that people do not always know what they want, or have enough information about the available alternatives, and usually people end up just making a "good enough" or a safe-bet decision.