Intuitive Decision Making Model

The second decision-making model which is frequently utilised is the intuitive decision-making model. At first, this model appears to be based solely on gut feeling, but closer examination reveals that it is in fact a very sophisticated process in which the manager applies their intuition in many ways. First, they intuitively detect a potential problem and use their intuition to investigate its patterns. In this case, intuition means their painstaking years of experience, expertise, educational background, insider information, and other valuable resources unknown to an average employee. Intuition also helps them to integrate pieces of isolated data, facts, and figures to a complete picture of the whole problem. If there is more than one possible solution to the problem, the managers will use their intuition as a checkpoint to eliminate anti-intuitive decisions and go with their gut feelings. One distinctive feature of this decision-making model is that acting is a part of the process of defining and analysing the problems. Managers usually “know” what to do first before they can explain the justification for their actions, and they use the results from their action to further their understanding about the problems.