Creative Decision Making Model

Another decision-making model is the creative decision-making model. This model is applied when the decision maker must come up with an original and unique decision for a situation. In the decision-making process, after gathering information and insights about the problem and generating some initial ideas, the decision maker undergoes a period of incubation, in which he does not actively think about the solutions but let his unconscious mind take over the process. After quite some time, the answer just naturally comes to him in an “eureka” moment, and his next step is just to test and finalise it. The downside of this model is the success of it depends mainly on the decision maker's personal traits such as his creativity and the contextual situation.