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The Roles We Play

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Experience suggests that decision-makers are placed in as many different situations as there are people to make decisions!

However, we can generalise, grouping people into several distinct types of decision-making. There’s no “right” or “wrong” way to make decisions, as each decision demands different approaches for it to be successful. To be more scientific, we can say that people exhibit clear behavioural preferences when making decisions. Different approaches suit different circumstances. The following characteristics represent some of the personalities that people adopt when making decisions.

Considering the strengths and weaknesses of each approach should enable us to synthesise a wiser and more effective style of decision-making and problem-solving.

Click here to learn about the different decision-making styles.

The Thinker


The Politician

The Robot


The Cowboy


The Carer


The Maverick


The Historian

The Detail Analyser


The Long-Distance Runner