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Niche Markets
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A niche market is the subset of the market on which a specific product is focused; therefore, the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that are intended to impact.
Niche marketing is servicing a portion of a unique market, or a unique portion of a common market, not already served.
Examples of niche markets...
Click here to view and download a handout that contains a niche market case study.
Click here to view a video that explains what niche marketing is and how to find your niche market.
Click on the link(s) below to open the resources.