Page
Deliver On Promises Made
Completion requirements
View
Buyers usually believe an organisation ought to deliver a certain level of service to the customers when they purchase something. Here are several expected services:
Product – the product purchased has no defects.
Price – fair value for the price.
Place – the product is available when and where needed and promised.
Promotion – correct, honest information in advertisements, from salespeople, and on product labels.
Exchange transaction – handled correctly, quickly, and professionally the first time.
After the sale – the warranty is honoured, repairs or exchanges are made cheerfully, written information or a company representative available to discuss how to put together, hook up, or use the product.
When buying something, you have certain expectations of what you are receiving for your money. So, do organisations. Did the customer receive what was expected? The answer to this question determines the level of service quality perceived by the buyer.
Click here to view a video that explains the essentials for creating different customer experiences.