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E/LMS 204 Marketing In an Agri Service Environment
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E/LMS 204
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◄ Click here to complete the branding topical assessment to test your knowledge on the topic.
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Marketing In an Agri Service Environment Pre-Assessment
Strategic Marketing
What is Strategy?
The Role of Marketing Within Strategy
Click here to complete the marketing strategy assessment to test your knowledge on the topic.
External Analysis
Macro-Environmental Analysis
Industry Analysis
Major Forces in Industry Sector
Competitor Analysis
Strategic Groups
The Market Analysis
Click here to complete the market strategy topical assessment to test your knowledge on the topic.
Formulation of Strategy
Competitive Advantage
Identifying Sources of Competitive Advantage
Market Position
Production and Market Strategies
PIMS Analyses
The PLC
Strategic Wear-Out
Targeting, Positioning and Brand Strategy
Evaluating Market Segment
Positioning
Creating Brand Equity
Strategic Brand Management
Brand Name Strategy
Product Development and Innovation
Alliances and Relationships
Click here to complete the formulate your marketing strategy topical assessment to test your knowledge on the topic.
Marketing Plan
Marketing and the Corporate Planning Process
Writing the Marketing Plan – Getting Down to It
Executive Summary
Current Marketing Situation
Swot Analysis
Objectives
Marketing Strategy
Communication Plans
Action Programme
Projected Profit and Loss Statement
Controls
Conclusion
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Prospecting
Prospecting Methods
Public Exhibitions and Demonstrations
Centre of Influence
Telemarketing
Observation
Networking
Click here to complete the prospecting topical assessment to test your knowledge on the topic.
Market Influence through Branding
Corporate Brand
Click here to complete the branding topical assessment to test your knowledge on the topic.
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