How To Deliver Good Customer Service

1. Be upfront, even bold, in stating how your goods or services make things better for your customers so that they can make a decision about whether to ask for more information. This respects their time and attention by answering the question, "What can you do for me?"
2. Be clear about what it takes for you to deliver consistent value. How much time? How much money? How much energy? What kind of commitment? What support? What resources? What else? When you know what you need in order to deliver good customer service, set your prices, policies, and procedures accordingly and make it easy for your customers to understand them.
3. Show up in your business. Use language, imagery, and colours that are consistent with the way you naturally serve your customers. Are you a funny, organised, motherly midwife? Or a charming, blunt career coach? It's almost certain that lots of people do what you do and do it as well or better. However, it is highly unlikely that anyone else relates to their customers and serves them quite like you do. Make it easy for prospective customers to tell how well you're likely to fit.
4. Offer a test drive. If you sell products, give samples. If you sell services, give samples. What does that look like? An eight-page special report, a newsletter, reprints of articles, audio of speeches or seminars. Keep your eyes and ears and mind open, and your samples may add up to a product and a new income stream.
5. Make it easy for clients and customers to pay for your work. When your just-right customer pays for a service, they are making a conscious commitment to getting their money's worth. This makes it a lot more likely that they will do what it takes to benefit from what you offer.

The first step in creating an environment for excellent service is to find out as much as possible about our customers. What do you think is essential to know about your customers from a service point of view? Apart from conducting formal market research, do this basic exercise:

Click here to watch a video on really practical things you can do to give the customer a great service experience.