Introduction

When it comes to interviews, it is good to ‘be prepared’. Just like candidates spend time to research the company, interviewers should be ready to evaluate candidates properly and promote their employer brand. Good preparation takes time, but it pays off: you will evaluate candidate skills more effectively and create a positive candidate experience. In addition, you are more likely to win over the candidate you’ll eventually want to hire.

Interviewers who do not prepare their questions beforehand are missing out on the chance to evaluate candidates effectively.