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Effective communication is a process of exchanging ideas, thoughts, knowledge and information; so that the purpose or intention is fulfilled in the best possible manner. In simple words, it is nothing but the presentation of views by the sender in a way best understood by the receiver.

Effective communication is one of the most important skills to develop. It is beneficial not only in the workplace but also in virtually every area of your life. It’s important to understand that communication is what builds bridges and connects people in a powerful way. When you're able to get your point across in an objective manner, others are more likely to open up, see your perspective and negotiate with you. Communication is the key to influencing others and creating powerful teams, relationships, and to joint forces to achieve successful outcomes.

To communicate effectively, you have to know what you want and take ownership for your own needs. Before communicating your issue, identify it and know what you want and need from the other person. When you experience an issue, try to get clarity on what the issue is and why it shows up for you. Understand what value of yours isn't being honored and own it. It’s your responsibility to initiate the tough conversation. Communicate the issue directly without misinterpreting or reacting emotionally, judgmentally or defensively. Take ownership of your experience and be transparent. Be as clear and objective as possible.