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Public Relations
Completion requirements
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Public relations reflect the image that the public has of a specific organisation. The integrity of the organisation, its accountability and the consistency of its operations will determine the goal of a specific public relations strategy.
The following example will be illustrated according to The Fifth Annual “Family Fun Day” that a specific Non-Profit Organisation has for its clients, stakeholders, role-players and media.
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Input |
Information is collected with regards to the number of people that will attend the Fun Day. Invitations that was sent out will also provide data with regards to the professional people, contributors and sponsors that will attend the day. Information is collected from different possible venues, sponsors, agency’s that will facilitate the day’s events. |
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Processing |
Information is categorised according to the budget needed, refreshments that will be provided, activities that will be undertaken, prized that will be allocated, media coverage that must be organized. |
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Storage |
The information must be used before it can be stored. While the project is being planned, information can be kept in a manual/electronic file for easy access. Minutes of meetings must be included in this storage. After the project has been finalized information must be stored for future reference. |
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Output |
The organisation must clearly determine whether the purpose of the Fun Day has been reached. Since the project has as objective to increase the visibility of the service of the organization in the community and to create an environment where benefactors and beneficiaries can participate, come together and enjoy themselves, the purpose would clearly be a public relations exercise and not a fundraising opportunity. |
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Feedback |
Feedback from people attending the Fun day will determine whether the goal was reached. Media coverage and comments from role players are important feedback sources. |
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Control |
If the costs incurred and the coverage gained are in relation to one another, the Annual Family Fun Day can be repeated the following year. Should the costs however outweigh the media coverage and benefits, a new strategy should be negotiated. |