Human beings have an intrinsic need to feel loved and accepted. Just as we as humans have needs to be recognized and appreciated, so do our customers.
The most important tool we can use to make our customers feel important is to acknowledge them on the human level.
This will be done throughout the call by simply responding to things customers say and feel.
We pay special attention to acknowledging our customers at the first opportunity in the beginning of the call and at the end, when we say good-bye, leaving them with a good feeling about our service and us.
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