Personal branding is not about trying to be somebody you’re not - your personality and individuality are the most important elements here. It’s about identifying your values, strengths, motivators, drivers and beliefs - and then consistently reflecting these on the surface through the way you dress, you voice, body language, behaviour and attitude. In other words, it’s about making sure your ‘personal package’ – your visual and verbal image, reflects your strong and unique personal brand values all the time, so that people will want to learn more about you and work with you and your company or repeat the experience in a customer-serviced environment. Remember then that your personal brand image is a powerful and fundamental business tool to increase success!