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Your Value System
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Identify What You Value
Your personal brand, ultimately, reflects everything you value. For example, if you value honesty, then your brand will likely reflect the way you’re always honest with your clients and prospects. Or, if you value knowledge, then your brand will likely incorporate the way you acquire, use, and communicate information.
So, take time to really think about the things you value in your life. List them. Make sure the values you identify are truly your own because you must believe in and live by them every day.
These values will become the foundation for your brand, as well as your personal mission statement. They will help you align yourself and everything you do with what you choose to stand for.