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Identify Your Specialty
What is the "feature-benefit model" that the brand called “You” offers? Do you deliver your work on time, every time? Does your internal or external customer get dependable, reliable service that meets its strategic needs? Do you anticipate and solve problems before they become crises? Does your client save money and headaches just by having you on the team? Do you always complete your projects within the allotted budget?
Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value?
Forget your job description. Ask yourself: What do I do that I am most proud of?
Most of all, forget about the standard rungs of progression you've climbed in your career up to now. Burn that damnable "ladder" and ask yourself: What have I accomplished that I can unabashedly brag about? If you're going to be a brand, you've got to become relentlessly focused on what you do that adds value, that you're proud of and most important, that you can shamelessly take credit for.