Selling the Company

If we witness staff looking- and being sloppy, we will equate these sloppy standards as that “which management must have endorsed” or else they wouldn’t be allowed to happen, with not only that person but the company at large. A reminder, then, that the people-element of your business is your display window, your business card, and the best advertisement that you’ll ever get.

The brand image of a company should not only be portrayed externally; it is also vital that the key values are projected internally too via the management infrastructure. When it comes to the integrity of the internal corporate image, people believe more easily what they see than what they hear, so retain your company’s credibility by ensuring your management team all “look the part and talk the talk”. The internal culture will soon be projected to the external image of the company – and remember that a corporate image is the collective perceptions that customers hold about a company. Consistency is a key aspect, and this applies throughout products, marketing, website, advertising, logos and most importantly – the people.

Click here to view and explanation putting your brand to work.

Concluding

So, all in all, personal branding is not about changing the person that you are, but rather projecting the values you want to project about yourself and your company.

The marketplace is a place where we rarely get a second chance to make a good first impression. Consistency of your corporate brand throughout all your brand message mechanisms and most importantly you and your people, is paramount to business success and differentiation today.