Any farming enterprise is a business that has to be planned very carefully for it to succeed. In order to do so, the farmer must begin with the end in mind. S/he should consider what has to be achieved, or delivered to the market, to result in a profitable outcome. The starting point should therefore be to consider who is going to buy the produce. This would enable the farmer to select a product for which there is the greatest demand. However, not all commodities can be grown successfully in any area. Production should be matched with local climatic conditions and natural resources.
Thus, an enterprise is selected based on a range of information:
Natural resources are the various elements in any given farming environment that will contribute to the production of a quality product on a profitable and sustainable basis, without detrimental effects on the environment.