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Consumer Behaviour Definition
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The term consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs.
Consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items that include what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase, the impact of such evaluations on future purchases, and how they dispose of it.
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