Why Displays Are Important

A survey indicated that 48% of all customers purchased one or more hardware items on impulse. 67% of items purchased in liquor stores are impulse items. Displays or advertising alone may not increase product sales substantially; however, combining advertising and display into an integrated promotional campaign will usually be more effective.

Over-stimulated Customers: There are a lot of us around these days, need things made easy. Good displays make an easier shop with products presented in a unified way.

First Impressions: You do not get a second chance here. Displays that are done right support your brand image and what you are all about as a retailer.

Competition: There is a lot out there. Be the retailer everyone else talks about. Make a commitment to have great displays thru out your store.

Entertainment: Consumers want to be entertained. Display can be one way to bring a smile with whimsy, or something a little out of the norm. Be the retailer to offer displays that entertain.

Educate the Customer: Effective displays can teach on so many levels. Best example: Display the newest products in the hottest colours. Maybe you’re a retailer that believes in being eco-friendly? Your displays show products from this important area. And so on.

Makes Shopping Easy: Having good displays in each department of your store will help better traffic-flow. Better traffic-flow gets consumers seeing more of your merchandise and staying in your store that magic 7 minutes – when they start to make more buying decisions.

Multiple Sales: Magical words to retailers.

Best Use of Space: Rents are increasing very quickly these days. Commit to better displays; you will be glad you did. You will see a dramatic increase in traffic and sales.