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Principles in Display Design
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To execute a display that will sell merchandise, it is necessary to have a working knowledge of the principles of design. The primary principles of design used in display include balance, proportion, rhythm, emphasis, colour, lighting, and harmony. When applied appropriately, all parts of the display are pulled together to create a purposeful, effective, and aesthetically pleasing presentation.
An understanding of these principles will make it easier to design a display for all types of merchandise.