Balance

Balance involves the equilibrium and weight of elements between two sides of a display. Balance is based on a theory of equals. Two types of balance include:

Traditional or Symmetrical Balance

Traditional/Symmetrical balance is large on both sides (see below). This can be effective where expensive and quality merchandise are presented.

Informal or Asymmetrical Balance

Informal/Asymmetrical balance creates flow or rhythm and a feeling of excitement. The two sides of the display appear to be of equal weight, but they are not replicas of each other. Something large can be balanced by several small items (see below) or an expanse of empty space, a bright colour, or a shot of lights. Several soft colours in a large space can be balanced by one bright colour because the intensity of the bright colour will compensate for its small size.

When planning a display, consider the following points concerning balance:

• If colours are too bright, they will overwhelm pastels.
• If several small objects are more exciting than the large object, they will overpower the large item.
• A large expanse of empty space will call attention to a single object placed within it.
• If an item is placed at an angle or off-centre, the space on either side of that piece becomes important.
• If an object is centred, the empty space loses importance because its shape is predictable and therefore has less recognition as its own element.
• A pleasing distribution of weight using merchandise of similar value will provide importance to both sides.