Guidelines for Effective Displays

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Develop a theme for your display, which will immediately explain to the viewer what you are promoting. A theme holds all your display components together, but every item, including every prop, must contribute to the theme.

Keep your display grouping tight, in strong simple arrangements. Overlap components so that there is no air between them. Even unrelated items can look as though they belong together by doing this.

Create a strong focal point, to draw the eye to your display. This can be done with your merchandise, with a prop, with your signing and can be assisted by a strong focal point. Contrast is a great way to create a focal point. Don’t forget to consider where the viewers eye level is and consider placing the focal point there.

Create the visual rhythm, in the placement of your components to pull the eye through the display. A ribbon that actually moves through the display can seduce the eye. Try it.

Repeating items in your display will make your message easier to understand and create a dramatic visual impression for the viewer.

Keep your display high at the back and low at the front, so that the eye will flow down through the grouping and so that all the merchandise will be visible. Accordingly, place large components at the back of the display and small components at the front.

Create 3-dimensionality by using the depth in your window display. This brings the merchandise out towards the customer and brings your display to life.

Be aware of how much merchandise you place in your display. Less merchandise usually creates a higher priced image, and more merchandise usually creates a lower priced image. This feeling can be overcome with excellent displays.

A display must be professionally completed with professional signing and lighting so that you can get the full benefit from its visual statement. Everything must be perfectly clean and fresh, from the window glass to the floor covering in the display area.