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Verbal, Written And Visual Presentations
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Basic techniques and methods for verbal, written and visual presentations.
Communication is the key in any customer relations strategy. Therefore, from the CEO through to every employee, everyone should have a working knowledge of the process of communication. The bottom line in any sales communication process is simple:
Deliver what you promise = what you say is what you do = effective communication!
Any lawsuit, nagging customer, trouble with authorities, requests for refunds and even simply getting hung up on, comes directly from one or more of your promoted services being neglected or done poorly.
The SMCR model is the simplest way to explain the communication process: