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Key Performance Area
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A performance area or key performance area (KPA) is a measure of performance. It is the answer to the question: "What is really important to different stakeholders?” KPA’s are typically tied to an organization's strategy using concepts or techniques such as the Balanced Scorecard.
The balanced scorecard (BSC) is a strategic performance management tool for measuring whether the smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategy.
Company Mission (fundamental purpose of the organisation) and Vision (desired/intended future state of the organisation) form the basis of any KRA in a performance management system.
The following table shows what areas may be looked at for improvement (the areas are not exhaustive and are often company-specific):
