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Consistent Presentation of Customer-Service Messages
Completion requirements
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The audit would look at the content of communications projects to ensure that it reflected current customer-service positioning messages and was relevant to the information needs of the target audience. Presentations, brochures, videos, internal communications, advertisements, and press information should incorporate constant customer service messages.
Use the following indicators to determine frequency of messages:
- Measure how consistently customer-service messages are communicated
- Identify mechanism for controlling communications consistency
- Review published material
- Interview communications managers/authors