Persuasive Communication

Communication Factors: Encoding and Decoding

To become a better communicator, consider two major elements of communication. Firstly, always strive to improve the message and its delivery in the sales presentation. You need to be a capable encoder. Secondly, improve your ability to determine what the buyer is communicating to you. Therefore, you need to be a good listener or decoder. A good sales communicator knows how to effectively encode and decode during a presentation.

Salespeople want to be good communicators to persuade people to purchase their products. Persuasion means the ability to change a person’s belief, position, or course of action. The more effective you are at communicating, the greater your chances of being successful at persuasion. Let us review several factors to develop persuasive communications. These factors relate to several components of the communication – feedback, empathy, simplicity, listening, attitude, and proof statements.