Tile: Learning Unit 2 - Define Who the Customer Is | CB11600 Customer Service

Learning Unit 2 - Define Who the Customer Is

Click here to view the introduction to this learning unit.

Klik hier om na 'n oorsig van hierdie leereenheid te luister.
- Introduction Page
  
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- Identify the Customer Page
  
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- Consumer Behaviour Page
  
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- Customer Buying Motives and Behaviours Page
  
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- Types of Decision-Making Page
  
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- Customer Needs and Expectations Page
  
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- Factors that Influence Customer Behaviour and Responses Page
  
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- Communicate Effectively with Customers Page
  
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- Differences in Communicating with Individuals vs. Groups Page
  
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- Creating an Effective Customer Communications Program Page
  
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- Learning Unit 2 PoE Exercises
  
  Complete the following PoE exercise/s for this learning unit.
  
  Formative Individual Exercise 2A. Identify customer buying motives.
  
  Formative Individual Exercise 2B. Distinguish customer purchasing motives and behaviours.
  
  Formative Individual Exercise 2C. Design a checklist.
  
  Individual Summative Exercise 1. Evaluate your company's customer communication plan.
- Click here to access individual formative exercise 2A.
  
  Click on the link below to upload exercise 2A.
- Upload Exercise 2A Assignment
  
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- Click here to access individual formative exercise 2B.
  
  Click on the link below to upload exercise 2B.
- Upload Exercise 2B Assignment
  
  View Make a submission
- Click here to access individual formative exercise 2C.
  
  Click on the link below to upload exercise 2C.
- Upload Exercise 2C Assignment
  
  View Make a submission
- Click here to access individual summative exercise S1.
  
  Click on the link below to upload exercise S1.
- Upload Exercise S1 Assignment
  
  View Make a submission

CB11600 Customer Service

Learning Unit 2 - Define Who the Customer Is

Learning Unit 2 PoE Exercises